"It really comes down to relationships and timing. I met Adrian about two years ago at an event, and what started as a casual connection turned into Adrian taking lessons and getting properly hooked on the sport. From there, the relationship grew organically. Adrian was generous in sharing his media background and helped shape how TPA shows up online, influencing the academy's entire content approach.

So when it came to the Lions Trials, partnering with Pickle & Bones felt like a natural next step rather than a transactional decision. Adrian brings the media exposure and sponsorship engine the team needs, while TPA focuses on what it does best — getting the players tournament-ready. With Adrian handling sponsorships and TPA handling preparation, it's a partnership built on trust earned over two years, and that combination feels genuinely unstoppable heading into the World Cup.

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"It really comes down to relationships and timing. I met Adrian about two years ago at an event, and what started as a casual connection turned into Adrian taking lessons and getting properly hooked on the sport. From there, the relationship grew organically. Adrian was generous in sharing his media background and helped shape how TPA shows up online, influencing the academy's entire content approach.

So when it came to the Lions Trials, partnering with Pickle & Bones felt like a natural next step rather than a transactional decision. Adrian brings the media exposure and sponsorship engine the team needs, while TPA focuses on what it does best — getting the players tournament-ready. With Adrian handling sponsorships and TPA handling preparation, it's a partnership built on trust earned over two years, and that combination feels genuinely unstoppable heading into the World Cup.

Every selected player should walk into the tournament worry-free, fully supported so he/she can focus entirely on performing, not on logistics or cost. Success here means the team gets recognized as a genuinely strong competitor, one that shows grit and determination throughout the tournament.

Regardless of the final results, the hope is for every player to walk away with a real boost in confidence, carrying that momentum into future events — as well as building a result and a reputation that carries forward for years, proving that Singapore can produce internationally competitive players and, in turn, sparking an interest in the next generation — with the hope that Pickleball keeps growing toward Olympic recognition and eventually finds a home in schools as a CCA."

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